skills, elements + programs:

adobe illustrator     typography branding     ​hierarchy    marketing  

summary:

I created a concept of a poster for a local music and art festival called F.O.R.M.A.T. Their branding is always very experimental in nature, with bold colors and contemporary type, which informed much of my design choices. It's located in a remote area - where you're unlikely to have cell service - which is what inspired me to incorporate Google's "no internet" dinosaur. After that, it was just a matter of deciding on what grid would be best for organizing the given information in a way that separated the blocks of text to be read intuitively and with ease, ordering and sizing the copy by its importance and relevance.